Personalized Video - Video speaking to customers
Video has become the most common consumable content on the internet, especially among millennials. To help our clients capitalize on this fact, we have created personalized videos for many of our most popular financial calculators. These videos use the financial calculator data, which was entered by the user, along with the result data of the calculator, and weaves these values throughout the video, making it unique and personal to each user.
One area where personalized videos really shine is in their ability to increase sales of financial products and services. Studies have shown that people are 30% to 40% more likely to inquire about financial products and services after having watched a personalized video. For example, if someone runs a "What would my auto payments be?" calculator, they are 30% to 40% more likely to apply for an auto loan after watching a personalized video that explains the results of the calculator for them.